Overview
ABOUT THE ROLE
1) Campaign Management
- liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
- defines target group and implements strategy through appropriate media planning work;
conceives advertising campaign to impart the desired product image in an effective and economical way;
reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary; - stays abreast of changes in media, readership or viewing figures and advertising rates;
directs the arranging of conferences, exhibitions, seminars, for clients2) New Business Development: - Builds a pipeline of opportunities identifying the key client leads to reach
- Identifies and reach out to potential clients to promote and sell Comms8 integrated Chinese marketing solutions
- Engages with key client contacts through personal network, event, trade body, utilising in-bound leads, and proactive out-bound engagement
- Manages and deliver bespoke proposal for potential client in China & Europe
- Tracks all conversation and report new business development progress to MD on weekly basis
- Keeps business up to date with key market and competitive development
- Develops and improve new business marketing materials and toolkits
- Attends events and roadshow to promote Comms8
- Supports the wider team for marketing campaign implementation
3) Content Production Management
- Designs digital graphic and animation for promotional materials
- Films and edits promotional video for campaigns and event
- Localises and writes marketing content in local languages i.e. Simplified Chinese
WHAT WE ARE LOOKING FOR
- Proven experience in marketing and sales industry.
- Excellent communications skill.
- Strong understand of the Chinese culture and media landscape because we need to provide professional communications strategy for targeting Chinese market.
- Fluent in both English and Simplified Chinese (written & spoken) is a must because our clients are from China and they are Chinese-speaking.
- Strong ability to create professional press release and social media content in both traditional and simplified Chinese.
- Solid skill in using Adobe InDesign, Photoshop, Illustrator.
- Experienced in using Google Adword, Tencent Display, Alimama for biddable display activity in multi-markets.
- Skilled in using Facebook Business Manager, Hootsuite, WeChat and Little Red Book platform for creating and optimising content and boosting post via paid advertising budget.
- Proficiency in using Bridgedge and Google Analytics for analysing site performance and SEO.
- Experienced in proactive outbound business development.
- Eager to learn and demonstrate a high level of curiosity
- Display “can do” attitude, proactive in seeking solutions
- Passionate about marketing and branding
About Comms8 Ltd
COMPANY PROFILE
Comms8 is an integrated communications agency to help brands in the UK and China expands locally and globally. As a group of multi-cultural marketing strategists, advertising specialists, content creators, and PR professionals, we strive to create consumer-centric brand values through creative yet results-driven communications strategies.